Marketing Specialist

Task & Responsibilities

Marketing Strategy Development and Execution:

• Develop and execute comprehensive marketing strategies that align with Search Property's overall business objectives, enhancing brand visibility and market presence.
• Identify key customer segments, including property investors, first-time buyers, and other target audiences, and create tailored marketing strategies to effectively reach them.
• Collaborate with the management and sales teams to align marketing efforts with business development goals and sales targets.

Digital Marketing Management:

• Lead and manage digital marketing initiatives, including SEO, PPC, Google Ads, and retargeting campaigns to increase the company’s online visibility and drive qualified traffic to the website.
• Oversee email marketing campaigns, from creating email templates to designing and sending newsletters and promotional emails to engage potential clients and current leads.
• Optimize Search Engine Optimization (SEO) strategies to improve organic rankings, drive traffic, and increase conversion rates.

Social Media Marketing and Engagement:

• Manage and execute social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase engagement and brand awareness.
• Develop and schedule regular posts, including property investment tips, success stories, client testimonials, and market insights, ensuring consistency in tone and messaging.
• Monitor and analyze social media metrics, adjusting strategies to optimize reach and engagement, and responding promptly to inquiries.

Content Creation and Copywriting:

• Produce high-quality, engaging content for various channels, including blogs, social media posts, website content, and case studies, that resonate with target audiences and reflect the brand’s values.
• Create informative content on property investment, real estate market trends, and client success stories to establish Search Property as an industry thought leader.
• Ensure all written content is optimized for SEO, enhancing the website’s visibility and ranking on search engines.

Lead Generation and Conversion:

• Develop and implement lead generation campaigns that attract prospective clients, including property buyers and investors, through landing pages, call-to-actions (CTAs), and targeted online ads.
• Nurture leads via email, retargeting ads, and personalized follow-ups, in collaboration with the sales team, ensuring timely conversion.
• Track and report on lead generation and conversion metrics, continuously refining campaigns to improve ROI.

Client Relationship Management (CRM):

• Use CRM systems (e.g., HubSpot, Salesforce) to track customer interactions, nurture leads, and streamline communication between marketing and sales teams.
• Segment and maintain CRM databases to target specific audiences with personalized messaging and offers, improving client engagement and retention.
• Analyze customer data to identify patterns and trends, refining marketing strategies accordingly.

Brand Positioning and Market Research:

• Conduct market research to identify new trends, opportunities, and potential competitors in the property investment sector.
• Gather insights into customer needs and behaviors to refine marketing strategies and ensure Search Property is offering relevant services to the target market.
• Position Search Property as a trusted authority in property investment, ensuring the company stands out in a competitive market.

 Campaign Monitoring and Reporting:

• Continuously monitor the performance of marketing campaigns using analytics tools such as Google Analytics, social media insights, and email analytics to evaluate effectiveness.
• Provide detailed reports on key performance metrics (KPIs) such as website traffic, conversion rates, social media engagement, and lead generation.
• Recommend adjustments to campaigns based on data insights to maximize ROI and improve marketing outcomes.

Collaboration with Sales and Product Teams:

• Work closely with the sales team to align marketing efforts with sales objectives, ensuring both teams work toward common goals.
• Assist in the creation of sales collateral, including brochures, presentations, and property listings, to support sales efforts.
• Provide marketing support for client meetings, product launches, and events, ensuring cohesive messaging across all touchpoints.

Event and Webinar Marketing:

• Plan, promote, and manage marketing for events, webinars, and workshops that showcase property investment opportunities, educating potential clients and positioning Search Property as an industry expert.
• Use online and offline channels to drive attendance and engagement for these events, working with the sales team to convert attendees into clients.

Public Relations and Media Outreach:

• Develop and maintain relationships with key media outlets, industry influencers, and bloggers to increase brand visibility.
• Coordinate public relations efforts, such as press releases, media coverage, and guest blog posts, to enhance Search Property’s reputation and reach.

Competitive Analysis and Industry Trends:

• Continuously monitor industry trends, competitor activities, and changes in property market dynamics to ensure Search Property remains competitive.
• Provide the team with insights and recommendations based on competitive analysis, helping the company adapt to market shifts and customer needs.